App Store publishing FAQ
Common questions about publishing your OverSkill app to the App Store — review times, rejections, updates, costs, ownership, and Android.
Early access — Branded App Store & Google Play publishing is rolling out now to Studio plans. If you don't see it in your editor yet, contact support and we'll turn it on for your account.
Quick answers to the questions people ask most about publishing an OverSkill app to the App Store. For the full walkthrough, see Publish your app to the App Store and Set up your Apple Developer account.
How long does Apple's review take?
Usually 24–72 hours once your app is submitted. A brand-new Apple account's very first app can take up to about two weeks while Apple verifies your account — after that, reviews are quick. You'll see the status move through Build & sign → TestFlight → App Review → Live as it goes.
What happens if Apple rejects my app?
Rejections are normal — even big companies get them — and most are easy to fix. Common reasons are a missing privacy policy URL, listing wording that overpromises, or a screenshot that doesn't match the app. When Apple responds, we help you understand what they're asking for, make the change, and resubmit. You don't deal with Apple's review team alone.
A few things that keep the first submission smooth:
- Add a privacy policy URL in your listing (Apple requires one).
- Keep your listing text honest — describe what the app actually does.
- Make sure you can sign in and use the app on the TestFlight build before you submit.
How do I update my app after it's live?
Most updates — new pages, copy changes, styling, new features — ship to your published app over the air. You edit your app in OverSkill, publish, and the change reaches everyone who has the app without a new App Store submission and without waiting on review.
Changes that add a native capability (for example, turning on the camera or push notifications for the first time) need a fresh build and a quick App Review. We handle both paths automatically — you don't have to know which is which.
Do I need to know how to code or use Xcode?
No. You never open Xcode or touch a build tool. You complete a short setup wizard, confirm the test build on your own phone, and tap Submit. Everything technical — wrapping, signing, building, uploading, and writing your privacy label — is automated.
What does it cost?
- Apple Developer Program: $99/year, paid directly to Apple (it's your account).
- Your OverSkill plan: App Store publishing is a premium capability — check your plan for how many apps are included and the cost of additional apps.
- Android (Google Play): a one-time $25 registration fee paid to Google, if you also publish there.
OverSkill never takes a cut of your app's sales.
Can I use my existing Apple Developer account?
Yes. If you already pay Apple's $99/year, you're most of the way there — just create the App Store Connect key (see Set up your Apple Developer account) and connect it in the wizard.
Who owns the app?
You do — completely. It's published under your Apple account, with your name as the seller, your branding, and payouts to your bank. Your app doesn't depend on OverSkill staying in the picture.
Is my Apple key safe with OverSkill?
Yes. The key you create uses Apple's App Manager role — the least access needed to publish. We store it encrypted, never display it again, and you can revoke it anytime from App Store Connect. It can't be used to touch your bank details, tax info, or Apple agreements.
What about Android?
You can publish to Google Play too — it's in early access alongside App Store publishing. Google charges a one-time $25 registration (versus Apple's $99/year) and has its own identity and data-safety steps, which we guide you through. See Publish your app to Google Play for the full flow. And anyone can already install your app straight from the browser, no store required — see Installing your app on iPhone and Android.
Can I sell or charge money in my app?
Yes, and the rules differ by country — getting the wording right keeps you out of trouble with App Review. See Selling in your mobile app for the details.
What to read next
- Publish your app to the App Store — the full overview
- Set up your Apple Developer account — enrollment and the secure key
- Installing your app on iPhone and Android — the no-app-store option that works today